George W. Davies

A Serial Entrepreneur – George Davies has been in the fashion industry since he was 22 years old. Acknowledged as the most successful fashion innovator of his time, a design guru and a retail legend who changed the face of fashion retailing in the UK.

Understanding the needs and aspirations of customers has enabled George to create innovative lifestyle brands that are different to any other brands. The brands George has created, combined, account for over 12% of the current high street clothing sales in the UK and a staggering £100 billion contribution to the Clothing Retail Market.

“My love of fashion is eternal; my team have the same passion as I do. 

Creating 3 brands in the UK - Next, George and Per Una and seeing the response from our customers was a dream come true for all of us.

One of the greatest recent challenges has been launching GWD internationally, working closely with our partners enabling us to deliver sales and success above all our expectations. Exciting times ahead, with GWD launching here in the UK.”


“My greatest passion is supporting good causes and focusing my energy to improve others’ lives. Having been lucky in my life, there is no greater feeling than giving something back.

It is not just about giving money, but also my time. Immersing myself in the detail, I endeavour to meet and work with the beneficiaries, so I can understand their needs and therefore support them in the best way possible.’’ 

The George Davies Charitable Trust was set up in 1995, specifically aimed at supporting children, education and health.  

“It has been wonderful to be able to work with George. Not only has he been amazingly supportive in funding, but he gives so much of himself personally. He passionately believes in supporting our Charity and is keen at every Maggie’s centre he visits, to meet the team and spends time with our visitors suffering from cancer.”

- Laura Lee - Chief Executive, Maggies

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Love, Wear, Repeat

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